Monday, July 1, 2019
Create a Customer Avatar - Assignment 18A
The prototypical customer for the app I want to develop is an incoming freshman at the University of Florida who isn't involved in any clubs, teams, or organizations on campus. This student also takes his/her classes online; therefore, the student doesn't get to meet people in the same classes. The reason the customer is a freshman is because freshmen don't know as many people on campus as older students do. A student that needs to make connections with other students for help in school is ideal. My prototypical customer enjoys to read and do things that further his/her academic standing. The customer enjoys working hard to make himself/herself a better candidate for professional opportunities as well. This person drives an old Honda Accord because he/she is on a budget and can't afford to make payments on a new car. The app would serve this student well because it is free. The person's favorite show would be Jeopardy because it furthers the student's intellectuality. The student is motivated to make his/her parents proud since he/she is an only child. The student's favorite books are educational just like the TV shows he/she watches. The favorite politicians of this person are those that invest funds in the educational system since the student believes this is what makes America great. He/She is 18 and the student feels young because he/she understands that there is a lot of maturing that needs to be done before his/her goals for the future can be achieved.
The thing that stands out to me when comparing myself to my prototypical customer is that school is important because it sets people up for success in their future careers. Many freshmen going into college are excited to meet new people and party, but the prototypical customer and myself have prioritized school over everything else. It is not a coincidence that I have similar priorities to my prototypical customer because I developed an app that I deem necessary. It was highly probable that the student I developed such an app for had similar aspirations.
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