Your Venture's Unfair Advantage - Assignment 23A

1) Involved in Greek life at the University of Florida

• V- I know a lot of people on campus because of my involvement in greek life and many of these students are motivated to do well for themselves
• R- The greek life community is selective and I am blessed to be a part of a very big fraternity on campus
• I- This particular resource isn't unique because everyone else in my fraternity experiences it
• N- Other fraternities provide similar benefits, but my fraternity is the biggest at UF; therefore, the other fraternities can't exactly match it

2) Involved in various student-run academic clubs

• V- I know a lot of people in the business school at the University of Florida
• R- Not many students are involved in as many clubs as I am; therefore, being so involved is pretty rare
• I- It is hard to copy because a few of the clubs I am in are quite selective. You have to have a good resume to join.
• N- There are a few clubs that I am not in that offer great benefits, but I think the clubs I am involved with offer the greatest benefits the business school has to offer

3) Dating a girl that is very good with technology

• V- She can help me with the development of the app
• R- It is somewhat rare to have a girlfriend that is as good with technology as she is
• I- It is hard to find such a resource; therefore; it is hard to copy
• N- There are other people that could provide help, but my girlfriend will always be there to help when I need it

4) Very personable and willing to engage in conversation with strangers

• V- Yes, because marketing takes a friendly person to share the business idea
• R- I am extremely friendly and that level of friendliness is rare
• I- It is hard to copy my level of friendliness
• N- There is no other character trait that can provide quite the same benefits to me

5) Knowledgeable about social media platforms

• V- It is valuable to be knowledgeable of the industry my app caters to
• R- It isn't rare because most people my age are good with social media
• I- This resource is not hard to copy
• N- You can't imitate this skill; social media is unique

6) Care about school and the grades I get

• V- I am able to relate to the customers I am pitching my app to
• R- It is rare to reciprocate my level of dedication to school
• I- It is hard to copy the hard work I put in
• N- Caring for school is only one of the ways I can relate to my customers

7) Familiar with the competition

• V- It is valuable because knowing about competition will help me with my business
• R- Not many people have done both study edge and attended office hours because people normally choose to do one or the other 
• I- A tutoring subscription is expensive; therefore, not everyone thinks it's worth it
• N- No other resources provide the same benefit as knowing the competition

8) My sister runs a social media page for a company as a job

• V- My sister can provide me with direction on how to build my social media platform
• R- It is rare to have a close family member that works in the business
• I- It's hard to copy because people can't control what their family members decide to do with their careers
• N- Other professionals in the field can provide similar help, but I'm closer to my sister than I could be with a stranger

9) Saved up enough money to fund my business endeavors

• V- If I am in need of marketing (or something else that will cost money), I could utilize my financial resources
• R- Not many college students are financially stable
• I- It is hard to make money in this world because money doesn't grow on trees
• N- No other resources can pay for marketing expenses other than money

10) Independent as an individual in that I'm good at figuring stuff out on my own

• V- It is valuable to be independent because I can solve problems on my own without help
• R- A lot of people like to depend on resources of their; therefore, this resource is not common
• I- It is hard to copy my level of independence because it takes years to develop this skill
• N- No other character trait can match the benefits of being independent

Top Resource: My sister running the social media page for a business will enable her to serve as a valuable resource as I develop my own app. The resource of having her there to guide me along my endeavor to develop a social media app is priceless because she can serve as my mentor. We are very close and she would love to provide me with advice and steer me clear of any trouble I may encounter along the way.