Reading Reflection No. 2 - Assignment 21A

The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

1. The general theme of the book is how to use social media in the business world more effectively. The book teaches individuals and businesses how to leverage their social media endeavors. The argument in the book is that most business owners and grownups today need help running the social media pages of their businesses since they didn't grow up with social media on their portable devices. Today's generation is growing up with social media being such a large part of their lives; therefore, the book points out that future generations probably won't need such a book as the one written by Kawasaki.
2. The book enhanced what I'm learning in ENT 3003 in that it pointed out the need for all business to have an effective social media page. Marketing is a large part of a business's success. Business owners need to be able to market their products and services to prototypical customers and this book highlighted the need for social media in the business world.
3. Based on the book I read, the exercise I would design for this class is one in which students would have to create a social media page on a popular social media platform for their business idea. Students would have to make their social media pages stand out and they would also have to stick to a common theme as they post content.
4. The biggest 'aha' moment that I experienced as I was reading the book was when I read that every post on a business's social media page should include some type of visual. Social media pages for businesses should be filled with graphics, pictures, and videos. People respond better to posts that include both written information and visuals to go along with it.