Your Exit Strategy - Assignment 28A

1) Exit Strategy

• I plan to sell the business once I grow the business domestically to its full potential. It would be ideal to be able to expand the app to users throughout the United States in both college and high school and then give up the reigns by selling the business for someone else to grow it internationally. Hopefully the company will be worth a significant amount of money by that time and I'll be able to sell the business for a large sum of money.

2) Why This Strategy?

• I believe that it is within my power to make my business a success in the United States, however, I would be navigating uncharted territory if I were to try to expand my app internationally. Therefore, it'd be ideal if I'm able to sell the rights to my app to someone who is familiar with international business once I am content with the app's dealings in the US. In this particular exit strategy, I think my app will be able to reach and benefit the most people possible.

3) Influence of Exit Strategy

• My exit strategy has definitely influenced my decision to start off my business on a smaller domestic scale instead of a larger international scale. Rather than cater to people worldwide, I decided to start off at the University of Florida because Gainesville is an area I know well. As the business begins to grow, the next step would be to launch the app throughout all of the high schools in Gainesville and then I would expand throughout FL and then throughout the United States. The opportunity I am seeking is the market in the United States for my app. My growth intentions are limited to the United States at the moment because of my current exit strategy. Things may change in the future regarding this strategy, but I am sticking with this for now.