Idea Napkin No. 2 - Assignment 19A

You.
I am a hard-working individual and my determination will help me overcome adversity when it hits. Any time I have ever faced potential failure, I have gone the extra mile to avoid impending doom. Ever since I was a child, my parents haven't had to motivate me to do my school work or bribe me to get it done. I've always been self-motivated and I am also my own biggest critic. My goal is to become an investment banker for a large corporation and I have taken the steps necessary to achieve this throughout college. I see this business playing a significant role in my life because I'll be motivated to help fellow gators find the most efficient way to study.

What are you offering to customers?
I am offering customers an app that can be downloaded straight from the app store on their mobile devices for free. The app will connect students to fellow classmates that are enrolled in the same classes as them. It will provide students with a platform to connect with other individuals looking to share their studying habits and personal knowledge with them.

Who are you offering it to?
I am offering the app to all students at the University of Florida, but the prototypical customer is a unique individual with specific character traits. My prototypical customer is an incoming freshman that is about 18 years old. This student is on a budget and cares about his grades in school more than anything else. The customer also knows that college is the place where he can further his career aspirations instead of just party.

Why do they care?
Students will actually download my app because it will provide them with the connections they need to succeed in school. Since every student seeks guidance from fellow classmates at some point in their college experience, the app will expand their reach as they search for the most helpful people.

What are your core competencies?
My core competencies include determination and diligence. The fact that I am self-motivated to further my academic and professional goals shows great determination on my end. Also, I don't rely on people to instill this drive in me. I hold myself to the highest standard and I don't sell myself short. While others tend to settle for comfortability, I strive for perfection in everything I do. I have a will to win/succeed like no other.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker/out-of-joint with the others.
Once again, I feel as if these five elements fit together perfectly because my prototypical customers are similar to me in that they care about their grades. The app I have come up with serves the needs of such individuals like myself and the prototypical customer since it will serve as an academic resource. My personal self-motivation will push me to successfully develop the app so that students at the University of Florida will be more connected with one another.



Feedback Memo
After speaking with friends and family members, it is clear that they believe I am self-motivated and hard-working. Originally, I talked about my communication and leadership skills as defining features, but everyone seemed to mention the fact that I've been determined my whole life to be successful without the help of others. Being self-motivated has helped me develop my communication and leadership skills, but this wouldn't have happened without a relentless drive to be great from a young age. I incorporated the feedback I received into this post by focusing more on my inner desire to be great which has ultimately led to the development of unique skills. Without my desire to be great as a child, I wouldn't be the same driven individual I am today.